What’s going on here? At issue is a psychological phenomenon known as the hedonic treadmill. Instead, you were increasingly preoccupied with and excited about something else-your next big expenditure and how that purchase would somehow transform your life. But within a few weeks or months, you likely found yourself barely noticing the new car and the new kitchen. You thought about how these purchases would make your life so much better.Īnd sure enough, you were happy at first. You imagined how great it would be to take delivery of the new car or to have a spanking new kitchen. In all likelihood, you eagerly anticipated these expenditures. You might have bought a new house or car, purchased furniture for the living room or remodeled the kitchen. PONDER THE MAJOR purchases you’ve made over the past five years.
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